FITNESS Reimagined with SBI Card PULSE

FITNESS Reimagined with SBI Card PULSE
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Fitness has become an Integral Part of People’s life: Here’s Why!

When the Covid-19 Pandemic struck in the first quarter of 2020, everyone’s life was turned upside down. This was a startling change for all fitness aficionados who had dedicated their time and attention to their fitness.

Pre-pandemic, people would gather in private and public venues to exercise, but during pandemic, this was no longer an option. To cope, people stayed at home and devised new ways to exercise without the use of fitness equipment. From building up new fitness routines, to following and wining fitness challenges, our generation affirmed the intent to keep moving towards a fitter self. All of this while remaining socially isolated and staying at home. We’re redefining workouts by going from 50 minutes in the gym to 20 minutes at home completing workouts with an app.


How Health Regained its Importance during the Covid-19 Pandemic?

During the early phases of the pandemic, life became relatively stagnant and inactive which in turn affected people’s health. While all problems couldn’t be solved in a single day, medical experts consistently underlined the importance of keeping a healthy lifestyle and taking the required safeguards. Use self-care routines to lessen your stress, get 7-9 hours of sleep every night, eat and drink healthier, and exercise – a perfect recipe to stay de-stressed.

Photo by kike vega on Unsplash


Food and Work Out – Two Sides of Health

Diet, physical exercise, and health have a direct correlation. When it comes to mental, physical, and social well-being, nutrition is the most important factor. The pleasure of going out and eating at restaurants became a faraway fantasy as the globe was put on lockdown. The services were reduced to the bare minimum, forcing everyone to prepare their own meals at home, resulting in relatively healthier choices.

However, no matter what your fitness goals are, you won’t be able to reach them without good nutrition. Diet and exercise are inextricably linked, and you won’t gain the full advantages of exercise unless you also make dietary changes.


How Fitness Became a ‘Thing’ in the Post Pandemic Lifestyle

Working out is easier said than done for someone who has never run a mile or done a plank before. Human will, on the other hand, is unpredictable. There are countless videos and blog entries on the internet where people have taken action to break their old habits. Many people began exercising and adopting healthier eating habits.

To enable people to seamlessly continue their fitness journeys, SBI Card launched SBI Card PULSE , a fitness focused credit card offering significant health benefits for its customers. The cardholder receives a Noise ColorFit PULSE SmartWatch worth INR 4,999 as a welcome gift after paying the membership fee. Noise ColorFit PULSE SmartWatch has a 1.4-inch full-color display, blood oxygen monitoring, and sleep tracking, among other things, in addition to the standard capabilities of most fitness watches.


SBI Card PULSE Cardholders get a complimentary one-year FITPASS PRO subscription, which gives them access to a selected network of over 4,000 gyms and fitness studios across India. They can also participate in unlimited online exercise programmes such as Yoga, Dance, Cardio, Pilates, and other activities. On the FITPASS mobile app, members will have access to AI-driven individualised fitness coaching routines as well as expert nutritionists.

Not only that, but the card also comes with a free one-year Netmeds First Membership that includes unlimited online doctor consultations for a year, an annual basic health check-up, and a 5% discount on pathology lab tests.

Fitness isn’t about attracting attention by flaunting a “nice build.” The basic goal of ‘Fitness’ should be to lead a healthy life. Making health investments should be a top concern for us, and SBI Card PULSE provides the required platform.